Updated: According
to Twitter, the stunt "ended up getting over 60k after 3 minutes." About halfway through the Emmys tonight, Jimmy Kimmel and Tracy Morgan pulled off an impressive stunt that reiterates onces again how important
social buzz can be for ratings. Kimmel, who's hosting tonight's show yelled out for a volunteer and Tracy Morgan stood up and agreed to "pass out" on stage. Kimmel then encouraged everyone to tweet and post to Facebook that "OMG Tracy Morgan just passed out on stage during the Emmys, turn on ABC." Twitter has already shared the results of this massive social TV call-to-action.
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