Are We There Yet? Social Media's Perpetual Evolution

Social media is not a passing fad, but neither is it engraved in stone. Already the latest article of faith--that the ultimate marketing message is the one a person shares with his circle--is shattering because more users are being paid to "Like." Social media is more a sandstorm of passing fads, individually ephemeral but collectively an inexorable force. So observes Bob Guccione Jr. in his second BYTE Me column.

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